Evergreen Content for Cost Effective Affiliate Marketing

Attracting the correct type of traffic plays a major role in the success of any affiliate website. Achieving the correct balance between seasonal/timely content and evergreen/timeless content is critical in a cost vs performance comparison.

The debate weighing seasonal vs. evergreen material is similar to passion vs. love, in the end both are important. Online casino affiliates must weigh the advantages of each and decide what is the correct ratio for your specific site. What balance will generate the most traffic and revenue in the long term. Below we highlight and discuss the pros & cons of each to guide your decision-making process.

Evergreen content is timeless, always relevant, has no expiration date and never goes out of season!

Evergreen content is without an expiration date, remembered long after it was first published

How to Create the Perfect Blend

iGaming affiliates cater to a diverse audience and require the perfect blending of content. Some players seek information about current promotions or new casinos, while others might look for timeless information, interesting articles, or how-to guides. Combining the finest features of both evergreen and seasonal content is the perfect solution.

Eighty per cent of evergreen content and twenty per cent of seasonal content might be a purposeful approach to satisfying audience demands, providing value over time, and build a larger audience.

Creating Timeless, Evergreen Content

Keeping to the 80% evergreen versus 20% seasonal content ratio, content writers face the challenge of creating articles that attract and retain player interest over a long period of time. iGamingVision content writers understand that evergreen content must be relevant and engaging, regardless of the type of article, whether it is a casino review, insightful article, game review, or how-to guide.

Undeniable Benefit of Evergreen

Understanding the benefits of evergreen content, listed below, makes it possible for affiliates and content writers to embark on a journey of creating content that educates and engages.

Generating Long-Term Traffic - that consistently draws player audiences.
Increase SEO - via evergreen content-relevant information that increases organic traffic andvisibility while encouraging higher rankings.
Engaging the Audience leads to regular returns and a loyal player following.
Cost- Effectiveness lowers expenses with content that remains relevant over time.

Timeless Content Trends and Themes

The best way to spot the best evergreen topics is to search for themes that have stood the test of time and regularly update any outdated information.

Informational – Reviews, Top 10 Lists, Best Payment Methods, Industry Updates
Bankroll Management Advice – Responsible Gambling, Bankroll Management
How to Tutorials – Game Guides, How to Spot Licensed Casinos, Bonus T&C

In the end, the success of evergreen content resolves around well-researched keywords with a high search volume. The ideal keywords would have a high search volume with low competition. Avoid keywords that drop and peak, as these are less suitable for evergreen content and make search intent a priority. To ensure the content never outdates and remains accurate, revisit the article regularly and add additional content or interesting quotes contributing to the value.

Evergreen Content

Steady flow of search results and remains relevant no matter when or when it was published

Timeless content offering a wealth of constant shares, traffic and leads.

Bookmarked as a quality source of information.

Provides greater authority

Easy to repurpose

Beneficial for SEO

Seasonal Content

An immediate buzz in search results, that remains relevant for short periods of time.

Reflects interest in latest trends.

Assist well-versed audience during decision making process

Triggers mobile-optimisation

Less competitive

Builds brand awareness