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Writer's pictureWilna van Wyk

Benefit Language

Updated: Jan 10

The most important characteristic of a good writer not only lies in what is said but how it is said. iGaming Content Writers are familiar with the concept of effective communication. It is not about the most organised or best ideas expressed in coherent or complete sentences and paragraphs. Our writers think about the clarity, tone, and style of their words, over many years we developed the ability to adapt to your reading audience. This is where analysing the purpose and audience is key to the effectiveness of good writing by iGaming content writers.



The most effective language includes the following:


  • Writer’s consideration to the content objective

  • Context in which content is being written

  • The reading audience


In terms of effective writing there are several characteristics:


  • Familiar, never obscure

  • Clear and precise, not ambiguous, or inaccurate

  • Concise never wordy

  • Constructive never destructive

  • Appropriately formal


Familiar, Never Obscure Language


Familiar language is written word that the reader understands effortlessly and recognizes because he/she uses it on a regular basis. One of the main goals of familiar language is to build a sense of commonality with the readers. Unfamiliar or foreign language emphasises the differences between the reader and the writer. It makes the message or article difficult to understand. By using a language that is familiar with the reader gives the message or content much more impact.


Clear and Precise, not Ambiguous, or Inaccurate Content


The trademark of iGaming writers is their ability to convey your desired message in the minimum words possible. Great writers use language that is to-the-point and straightforward. The best way to eliminate wordiness is to reduce words without purpose.


Concise Never Wordy


It is quite tricky to use appropriate language as the meaning of words are situational and relative. Most words can be interpreted in various ways by people in different situations. Great content writers think carefully about the correct word choice and their possible interpretations. Clear and precise language is vital in effective communication.


Constructive Never Destructive


Once you’ve learned the art of constructive language it is possible to phrase potentially negative facts in a positive way. Destructive language directs criticism and blame towards the reader and creates defensiveness.


Appropriately Formal Content


Appropriately formal content matches the formality of the targeted audience or situation. For example, word choices such as help vs facilitate, happen vs transpire, use vs utilize, obstacle vs impediment or understand vs comprehend.

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